Study the forms:
Juan shared his research with me, including books on Nahuas art, which became the inspiration for the creative direction of this design. Nauhuas art is very bold and iconographic, as it's used to communicate ideas via images, similar to Egyptian hieroglyphics. I knew that the symbols could find its balance between simple yet illustrative.
I drew some studies straight from the reference books and scribbled ways to juxtapose western musical notation with Nahua art.
To nail down the right texture, I carved the design into a rubber stamp, giving the design the hand-made, rustic look befitting a "Pueblo Mágico".
